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Portrait Virginie Vinel Kolovos Business Innovation Coach


I am an accredited Business Innovation Coach working for public and private accelerators. With my support, startup and SME leadership teams discover ways to commercialise faster their water or energy innovations well as clean technology solutions and organise their business for growth; and corporates establish open innovation partnerships towards a more sustainable future.

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My Story

EMCC EIC Coach accreditation logo Senior Practitioner

For +20 years, I worked as Business and Marketing Consultant with technology startups and innovative SMEs and as a Key Account Director for technology Fortune 500, such as Apple, Analog Devices, Compaq, IBM and Texas Instruments, delivering strategic advice and leading a team delivering demand generation campaigns.

Since 2015, I have been coaching startup and SME leaders, and their teams, to commercialise smart sensors, SaaS, AI, IoT, blockchain and deep tech innovation. They find ways to win faster, larger deals from water, wastewater, energy utilities as well as industrial companies in order to deliver sustainability strategies. Between 2020 and 2021, I obtained the EMCC EIA accreditation at a Senior Practitioner, Workboard OKR coach and business continuity certificates to better serve my clients. My 5 Gallup CliftonStrengths are Relator, Arranger, Maximiser, Individualisation, and Learner. I also have plenty of energy to share!

Usually hired by corporate incubators and public accelerators such as the European Innovation Council (EIC), BlueInvest or Betaden North, we often explore systems-thinking and mobilise all available environmental and business expertise to accelerate the environmental transition.

My first-hand experience as a Director of a high-growth innovative SME gives me a sound understanding of the leadership challenges and solutions - including those from sport. Hence, where more appropriate than coaching, I am also hired directly to mentor Executives or to provide Interim Consultancy.

I'm always looking for new and exciting opportunities. Let's connect.


  • Go-to-market strategy definition

  • Account Based Marketing (ABM)

  • B2B market segmentation

  • Defining & quantifying Value proposition

  • B2B demand generation

  • Marketing automation

  • Developing strategic partnerships

Business Meeting
  • Strategy definition through co-creation

  • Business modelling e.g. SaaS

  • Improving operational efficiency in a growing business

  • Investment readiness

  • Internationalisation

  • Digital transformation

  • Clarify team purpose

  • Goal setting & communicating

  • OKRs

  • Team engagement

  • Confidence building

  • Improving accountability

  • Individual strength definition and leverage 

  • Roadmapping growth

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