From marketing technologies as an Account Director to coaching SME-corporate teams for systemic change and transitions
I am an accredited EMCC EIA senior cleantech Business Innovation Coach working on water, energy and ecological transition projects. I specialise in SME–corporate partnership coaching. I support cleantech and deep‑tech SME founders and corporate innovation teams to turn pilots into lasting business partnerships.
With over 20 years in innovation, I worked as a Business and Marketing Consultant with technology startups and SMEs, and as Key Account Director for technology Fortune 500 companies such as Arup Water, Apple, Analog Devices, Compaq, IBM and Texas Instruments, leading strategic advice and demand generation programmes.
Since 2015, I have focused on business innovation coaching for cleantech and deep‑tech SMEs, helping founders commercialise smart sensors, SaaS, AI, IoT, blockchain and deep‑tech solutions and win larger, faster deals with water, wastewater, energy utilities and industrial companies. This experience led naturally into SME–corporate partnership coaching: structured work where each party understands communication gaps, explores ways to bridge them and takes ownership of the actions that make collaborations sustainable.
I have coached 100+ startup teams working with corporates in Europe - through corporate incubators and public accelerators such as the European Innovation Council (EIC), InnovateUK, BlueInvest and Betaden North - and hundreds of corporate leaders and executives. My first‑hand experience as a Key Account Director informs my partnership‑readiness coaching for SME founders and corporate innovation teams.
When coaching is not the right answer, I can step in as an Interim Account Executive to build lasting industrial partnerships.
I am always looking for new opportunities to support SMEs and corporates working on the transitions that matter. Let's connect.
How I work with SMEs and corporates
My practice singularity comes from the combination of business and leadership methodologies, and the many tools and innovative methodologies that I combine to address your individual and team challenge(s).
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Business & strategy coaching methodologies like Account Based Marketing (ABM), ecosystem mapping, value proposition method by Prof Malcolm McDonald and business canvassing;.
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Cognitive coaching tools: goal monitoring with "the markers of the future", OKRs, GROW, CLEAR and many more models, positive psychology coaching tools such as Gestalt cycle of experience, SOAR ;
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Somatic coaching tools: breathwork, body scans and individual and team systemic coaching & constellations to reveal hidden systemic dynamics in organisations using spatial representation to surface unconscious patterns.
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Behaviour assessment tools: DISC, Belbin, MBTI, 360 reviews.
Special effort is made to mix session formats: I adapt my coaching style to meet your requirements on each specific day. With me, you might: go for a walk, role play, fill up business canvases, play cards, draw, time travel, embody your ecosystem and its change.
Whilst I was part of the Consulting Group which advised CoachHub when they developed their AI in 2025, I am a human and do not use any AI during my coaching sessions.
All coaching sessions comply with the EMCC Global code of ethics. As a member since 1992, I also follow the marketing guidelines of the Chartered Institute of Marketing.
Note: accreditation is marked in orange.
