Coaching: ABM series

Service Description

Invented by corporates (IBM, Salesforce, Engagio) to sell to corporates, Account Based Marketing can be practiced by SMEs to upscale faster by winning large deals from named accounts. 2h onboarding session with a refresher on Account Based Marketing (ABM) followed by the coaching sessions, every 2 weeks, giving you sufficient time to take action, encouraged by the coach. Delivered by a Coach with 25 years experience as a Key Account Director. She practiced ABM, whilst working for SMEs, to win and keep corporate accounts such as Analog Devices, Apple, Arup Water, Nokia, Severn Trent, Texas Instrument. Session themes are set by the client in a workplan defined with the sponsor during a free audit: ABM principles Setting ABM objectives B2B segmentation Decision making, decision maker's, target personas and understanding needs Relationship building Building the business case, quantifying your value ABM funnel & process Ideal deal and red flags and pipeline building Team structure, collaboration, roles and skills development ABM systems for SMEs and growth hack tools Reporting, ROI and KPIs Dinami coaching case studies, tools, canvas are included in the coaching series to orchestrate activities. Terms and Conditions: - max 10 participants per session - Coaching sessions via visio conférence unless otherwise stated - The client uses a visio conference of their choice to preserve their confidentiality