SME-corporate partnerships coaching

Service Description

Account‑Based Marketing (ABM) was developed by large B2B companies like IBM and Salesforce to win and grow strategic corporate accounts and promote startup / corporate collaboration in Europe. Today, ambitious SMEs and startups can use ABM to enter complex corporate organisations, shorten sales cycles and upscale faster by winning larger, named deals. This coaching series is designed for founders, sales leaders and key account teams who want a practical, salesperson‑friendly way to apply ABM to corporate innovation, procurement and technical buyers. Impact and benefits: Across the coaching series, you learn how to focus limited resources on a small number of high‑value target accounts instead of chasing every lead. You build a clearer view of decision‑makers, influencers and buying centres, and learn to co‑create compelling business cases that resonate with corporate priorities, risks and KPIs. The result is a more robust ABM strategy for SMEs: stronger pipelines of strategic accounts, more confident conversations with corporates and better visibility on ROI and deal progression. How we work together: This ABM coaching for corporates and SMEs is delivered by a Go to market coach for technical B2B teams with 28 years of experience as a Key Account Director, who has successfully used ABM in SMEs to win and retain major corporate clients such as Analog Devices, Apple, Arup Water, Nokia, Severn Trent and Texas Instruments. Sessions are designed for up to 10 participants per group, and are delivered via videoconference unless otherwise agreed. You host the videoconference on your usual platform to preserve confidentiality and ensure that your account data stays within your environment.